They’re two different storefronts with different target markets. Audible was the leader in digital audiobooks. Amazon bought it in 2008, keeping the name and brand so it could keep its loyal customer base. Audible’s business model has only changed recently, and very little. Audible subscribers can listen to podcasts (from Amazon Music’s directory) without having to pay an additional fee or use their monthly credits.įor podcasters, this simply means that people who only consume audio content via their Audible or Amazon music apps will be able to hear your podcast. For Amazon and Audible, this means that their customer base is less likely to search elsewhere for content. What About Alexa?Īlexa is, of course, the voice assistant for Amazon. Getting an Amazon Alexa Skill for your podcast has been a very specific process, depending on your media host. Buzzsprout makes it easy to submit to various directories, including TuneIn.Ī few months after ADWIT launched, I was searching for audio drama podcasting resources, and this ad popped up: However, many people find that if they submit their podcast to the TuneIn directory, their podcast will eventually show up on Amazon and Audible.Īs an example: ADWIT, the Audio Drama Writers’ Independent Tool Kit uses Buzzsprout for hosting. In my case, it was verified and available for public listening in less than an hour. Are You Sure That Adding My Podcast To Amazon Music Will Also Add My Podcast To Audible? Amazon Music sends you a link to your podcast in their directory. Here’s Audible’s official explanation of how to add your podcast to Audible. The link specified in that knowledge base article is the same as Amazon Music for Podcasters. Again (because people have asked), this does not get you paid, like if you published an audiobook. Should I Get My Podcast On Amazon Music and Audible? It makes your podcast part of the “free” content that Audible subscribers get. Your audience is, potentially, everywhere and anywhere. So, yes, it makes good sense to have your podcast available on Amazon and Audible. You should also submit your podcast to as many directories as possible. Once upon a time, back when podcasting was young, Audible used to purchase audio fiction podcasts from companies with good intellectual properties.įor example, the graphic novel series Locke & Key modelled a Holy Grail path for most audio fiction podcast creators. It began its life as a graphic novel series. AudioComics Company adapted it for audio fiction, and then it was an Audible exclusive story. Listeners could pay a fee or use a credit to listen, like Audible’s offerings from The BBC, Wireless Theatre, or Big Finish. The Best Audio Drama on Audible: Our Top Picks! While some podcast companies break through the glass ceiling to become paid content on Audible, most podcast offerings are a free perk for Audible subscribers, like croutons at a salad bar. Looking for your next audio fiction binge? Then look no further than Audible! Find out more »Īmazon has used content (television and movies, but also audio content) as a loss leader for years. Users can sign up for Prime’s discounts and free shipping, and stay for The Marvelous Mrs. ![]() Questions? Posted something that's missing? Ask a mod.Maisel.įor people who own a Fire tablet, Amazon wants to ensure that there’s no need to consume content outside of their ecosystem.
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